Posters illustrating Service Design by showing the concept in three different case studies; the online grocery shop Oda, a shipping concept at sea called Short Sea Pioneer, and the breast cancer department at Oslo University Hospital. The posters are accompanying an installation made by Hunting & Narud, and together they make out a room called Orchestrated Experience at The National Museum of Norway. The posters are a part of The National Museum’s permanent collection.

Short Sea Pioneer is a revolutionary two-vessel solution that may change the way we transport goods in Europe. It consists of two ship types: mother vessels and daughter/feeder vessels. This combination makes it easier to reach small ports in narrow fjords. The Short Sea Pioneer will move cargo from road to sea and lead to cost reductions and reduced emissions per cargo unit for the end client.

Oda is a technology and logistics company that supplies groceries to private individuals and businesses in Oslo and the eastern part of Norway. Service design provides a user-friendly shopping experience.

Oslo University Hospital has shortened the waiting time from referral to diagnosis with 90 %. In addition to that, they’ve also managed to reduce stigma and negative connotations associated with breast cancer scanning.

© Kjersti Johanne Barli 2024